auto dealer in black and red logo
MenuMENU
SearchSEARCH

SAAR Falls to 18-Month Low After Slow February

U.S. dealers sold 1.27 million new cars and light trucks in February, a 2.9% year-over-year decline and the industry’s weakest two-month start in five years.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
March 4, 2019
SAAR Falls to 18-Month Low After Slow February

Toyota’s Lexus division enjoyed a 4.4% year-over-year gain in February’s U.S. light-vehicle sales report, but the automaker posted a 5.2% overall decline, joining all but a few of its competitors in a slow start to 2019.

Photo courtesy Toyota Motor Sales USA

2 min to read


(Bobit) — The seasonally adjusted annualized rate for 2019 light-vehicle sales fell to 16.58 million after U.S. dealers sold only 1.27 million new units in February, according to reports and estimates compiled by Automotive News. That’s a 2.9% decline from the same month a year ago. Experts blame slowing demand for SUVs, a growing affordability gap between new and used vehicles, and severe winter weather, among other factors.

“In addition, U.S. consumers are expecting lower tax returns, which may impact timing of some purchases,” said Stephanie Brinley, principal automotive analyst, IHS Markit. “Slow increases in interest rates and a reported increase in the average price of a new vehicle also suggest affordability headwinds may be coming into play.”

Among the automakers reporting increases were Jaguar Land Rover (29%), Hyundai-Kia (4.4%), and Subaru (3.9%). Subaru enjoyed its 86th consecutive month of improved U.S. sales.

But most factories posted year-over-year declines, led by Mercedes-Benz and Nissan, both of which saw new-unit sales fall by 12% compared with February 2018. Toyota (-5.2%) and Fiat Chrysler (-2.3%) also saw declines despite estimable gains by their Lexus (up 4.4%) and Ram (24%) divisions.

Ford and General Motors no longer announce monthly sales figures. Automotive News estimates Ford’s February sales were down 4.4% and GM declined by 5.3%. All told, it’s the weakest start to a new-vehicle sales year since 2014.

“January and February are typically slower sales months in the U.S., however, and there remains expectation that the slower pace in 2019 sales should support a profitable and strong automotive industry,” Brimley said.

Topics:Dealer Ops

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →