DETROIT  – Ally Financial’s SmartAuction vehicle auction web site launched enhancements to its popular Dealer eVantage inventory management tool today. Originally introduced in 2010, Dealer eVantage uses proprietary analytics to create personalized alerts that can help SmartAuction users buy and sell vehicles more effectively.

Enhancements to the Dealer eVantage tool include:
– Optimized for Mobile Technology – SmartAuction users can now view daily alerts via a smartphone or mobile device.
– Improved Alert Results – SmartAuction’s specialized algorithm has been improved to provide a highly targeted vehicle purchase report based on a dealer’s profile and several other factors, including bidding and purchase history, and retail and wholesale market demographics.
– Valuation Guide Data – Both Black Book and NADA vehicle values are now provided in all buyer and seller alerts, offering dealers key market data that can help improve their remarketing efforts.
– Personalized Reports – SmartAuction’s Dealer eVantage produces a regular report on a personal URL. The report includes buyer and seller alerts, saved search results, and the latest SmartAuction news and information – all personalized for the dealer.

The Dealer eVantage buyer alert provides a starting point for navigating through the more than 16,000 daily vehicle postings on SmartAuction. Buyers receive an email each morning detailing specific new inventory added to the site the night before with the best possible match to the dealer’s inventory requirements and profile.

The seller alert provides users an overview of the vehicles they have posted on SmartAuction and compares the listed price with the latest third-party market value data.

“Dealer-to-dealer trades continue to be an increasingly important source of vehicles in this market and we will continue to enhance the tools we offer SmartAuction users so they can buy and sell more effectively,” said Steve Kapusta, vice president of SmartAuction. “We’re pleased to be able to offer these enhancements and will continue to address dealers’ remarketing needs with smart solutions.”

About SmartAuction
Launched in 2000, more than 3.7 million vehicles have been sold through SmartAuction since its inception. More than 16,000 vehicles are listed on the online auction site daily representing more than 50 vehicle makes and 18 recreational vehicle and motorcycle makes in 2011. SmartAuction is a unit of Ally Financial Inc.  For more information, visit www.smartauction.biz.

About Ally Financial
Ally Financial Inc. (formerly GMAC Inc.) is one of the world's largest automotive financial services companies. The company offers a full suite of automotive financing products and services in key markets around the world.  Ally's other business units include mortgage operations and commercial finance, and the company's subsidiary, Ally Bank, offers retail banking products.  With approximately $182 billion in assets as of Sept. 30, 2011, Ally operates as a bank holding company.  For more information, visit the Ally media site at http://media.ally.com.

11/14/11