Subaru Sees Q2 Profit Hike
Subaru profit jumped 25% in the latest quarter as the automaker recovered production, ramped up sales and cashed in on favorable exchanges rates.

Subaru
Subaru profit jumped 25% in the latest quarter as the automaker recovered production, ramped up sales and cashed in on favorable exchanges rates.
CFO Katsuyuki Mizuma noted that even amid recession concerns, American demand for Subarus vehicles remains robust. The company, he says, currently has 50,000 back orders to fill in the U.S. Limited production outputs stands as Subaru’s biggest obstacle.
"Our inventory continues to be at a four- to five-day supply levels at retailers in the U.S.," Mizuma said. "Despite concerns over an economic slowdown, there has been no change in sales momentum at our retailers. ... If we can produce more cars, that will lead to more sales."
Subaru Corp.'s operating profit soared to $271.3 million in the first fiscal quarter ending June 30. The Japanese automaker’s income expanded 47% to $199.5 million.
Tightened production is easing for the company as the company clears hurdles brought by the pandemic and the global semiconductor chip shortage.
Its global output increased 12% to 205,000 vehicles in the April-June period, to drive a 12% increase in worldwide sales to 196,000 vehicles.
Subaru has struggled to fill back orders for several quarters. Worldwide, the automaker sits on 100,000 back orders, Mizuma said.
"In the U.S., our retailers carefully control the number of orders they take so that they do not have to cancel any orders," Mizuma said. "That's why orders will directly lead to sales."
The biggest boost to Subaru's earnings came as the Japanese yen weakened against foreign currencies, especially the U.S. dollar.
Most of the automaker’s volume comes from the U.S. market, and when those dollar-denominated sales were repatriated to the Japanese parent company, it added around $325.6 million to the carmaker's balance sheet.
Subaru has kept its forecast unchanged for the fiscal year ending March 31, 2023. It sees global sales rebounding 28% to 940,000 vehicles by the end of the fiscal year.
The company forecasts operating income will more than double to $1.47 billion.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
