The 12 Months of Jeep
One limited edition lined up for each of the next 12 months for brand’s anniversary
The Moab 392 is the first new limited-edition Wrangler in a series of 12.
Stellantis
Jeep is getting up there, but parent Stellantis is gearing up for the brand’s 85th birthday with a slew of limited new editions of the iconic Wrangler.
Eighty-five years takes the Jeep all the way back to the original four-wheel drive designed for the U.S. Army’s entry into World War II, the first civilian versions of which were created at the end of the conflict.
Chrysler acquired the brand in the 1980s, and the 2021 merger of Fiat-Chrysler and France-based PSA Group created Stellantis.
In an “Operation Airdrop” marketing campaign hearkening to the Jeep’s wartime roots, the automaker plans to introduce a different Wrangler “buzz” edition each month, starting this month with the Moab 392 at a starting asking price of $79,995, excluding a $1,995 destination charge. Like the rest of the Jeep lineup, it will come with a 6.4-liter Hemi V-8 engine of Chrysler fame.
The video series will include clues to upcoming limited editions. Stellantis plans to introduce the next buzz on Dec. 12, just in time for late holiday shoppers.
More Industry
U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →
Virtual Crash Testing in the Works
A company's platform works alongside physical crash testing to gather insights into occupant response and injury mechanisms, with the idea of helping automakers develop safer vehicles.
Read More →
Tariff Tiff Examined
Some auto industry leaders are taking a relaxed view of the U.S.-Canada trade war while others worry that a dramatically adjusted playing field could mean too much collateral damage.
Read More →
EV Consideration Climbs
Despite the loss of federal EV incentives, interest has grown in the U.S., largely thanks to charging infrastructure improvements.
Read More →