auto dealer in black and red logo
MenuMENU
SearchSEARCH

Top Japanese Automakers Warn Chip Shortage Will Persist

Toyota Motor Corp. and Honda Motor Co. warn of continued chip supply and parts disruptions as COVID-19 surges again across the globe. 

August 6, 2021
Top Japanese Automakers Warn Chip Shortage Will Persist

 

Credit:

Flickr

2 min to read


Toyota Motor Corp and Honda Motor Co. joined other automakers in warning that the global chip shortage will persist. 

Their warnings followed Toyota posting record quarterly earnings and Honda raising its annual profit forecast. 

Automakers warn of continued chip supply and parts disruptions as COVID-19 surges again across the globe. 

Both Japanese automakers say they are facing production problems in China, which has reported the highest number of locally transmitted COVID-19 cases since January. A cluster of cases forced a temporary shutdown of Honda’s Wuhan plant, beginning August 3. Toyota also reportedly suspended an assembly line at its Guangzhou that it operates with its Chinese joint-venture partner Guangzhou Automobile Group Co Ltd.

Toyota also suspended production at three of its Thailand factories because of a pandemic-related parts shortage.

Amid these challenges, Toyota moved closer to its forecast to sell 8.7 million cars by the end of its Fiscal Year in March 2022. Sales in the first quarter approached 2019 levels. 

When investors saw the company had not lifted its profit guidance at the investors’ meeting, Toyota shares fell by up to 2% and closed at 0.9%

Honda lowered its sales volume outlook to 4.85 million vehicles from 5 million but raised its full-year forecast after its first-quarter operating profits were double analyst expectations. Company leaders cited the COVID resurgence around the globe and the chip shortage as their reasons for lowering its sales volume outlook. 

Toyota might revise its outlook for the year mid-year. Toyota saw its operating profit soar to $9.15 billion for the three months ended June 30. The automaker has fared better than its competitors through the chip crisis because of a larger stockpile of chips.

The Japanese firm benefitted from a business continuity plan developed after the Fukushima earthquake in 2011. This plan required suppliers to stockpile chips, Reuters reported in March.

 

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →