auto dealer in black and red logo
MenuMENU
SearchSEARCH

Toyota and Honda Stay Positive on Profits

Tight supply and lower production helps the companies sell vehicles with fewer financial incentives than they traditionally offer.

February 11, 2022
Toyota and Honda Stay Positive on Profits

Profits per vehicle soar for Toyota and Honda.

Credit:

Creative Commons

2 min to read


 

 

Toyota Motor and Honda Motor were positive about their full-year profit prospects as tight vehicle supplies caused supply shortages allowed the Japanese automakers to charge more for their vehicles.

The companies also benefit from a weaker yen that raised the yen value of overseas earnings.

Toyota and Honda have cut output because of the ongoing semiconductor chip shortage and competition for the key component from the electronics industry.

Tight supply and lower production helps the companies sell vehicles to customers with fewer financial incentives than they traditionally offer.

"We are seeing a further 10% reduction in incentives in North America during the second half of the business year after they halved to $1,000 earlier," said Kohei Takeuchi, Honda's senior managing executive officer in a news briefing.

Toyota stayed with its full-year profit forecast of 2.8 trillion yen ($24.25 billion), while Honda upgraded operating profit forecast by 21% to 800 billion yen for the year to March 31.

The automakers said supply chain disruptions and chip shortages will continue to affect operations, prompting them to cut costs to increase profit per vehicle.

"We don't expect the imbalance in chip supplies to resolve quickly and the course of coronavirus pandemic is unclear," a Toyota official told reporters. "We think that uncertainty will continue into the next business year.”

Toyota, Japan’s No. 1 automaker, cut its annual production target to 8.5 million vehicles, while Honda kept its 4.2 million target, which is below the 4.85 million it planned for the year.

Refinitiv data shows that Toyota's 784.4 billion yen operating profit for the three months to Dec. 31 was higher than an average forecast of 716.8 billion.

Honda, Japan’s No. 2 automaker, reported 229 billion yen in operating profit for the quarter, also above an average forecast of 166.2 billion yen based on estimates from nine analysts, Refinitive reported.

Japan's No. 3 automaker Nissan Motor almost doubled third quarter profit of 52.2 billion yen.

More Dealer Ops

red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Dealer Opsby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Ad Loading...
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →