See Also: Dealer Group Files Class Action Lawsuit Against Volkswagen
Toyota Earns Top Spot in Customer Experience Study
After asking 10,000 U.S. consumers about their dealership experience, the Temkin Group found that the two manufacturers with the highest customer experience ratings were Toyota and Mercedes-Benz, according to Edmunds.com.
by Staff
June 15, 20161 min to read
WABAN, Mass. — After asking 10,000 U.S. consumers about their dealership experience, the Temkin Group found that the two manufacturers with the highest customer experience ratings were Toyota and Mercedes-Benz, according to Edmunds.com.
The Temkin Group, a customer-experience research and consulting firm, fielded the study for its 2016 Temkin Experience Ratings. In its study, it found that Toyota earned the highest score with a rating of 66%, according to Edmunds.
"Congratulations to Toyota dealers for continuing to set the pace in customer experience," said Bruce Temkin, managing partner of the Temkin Group, in a statement.
Mercedes-Benz followed closely with a 65% rating. According to Edmunds, Lexus and Chevrolet took third and fourth place respectively with ratings of 63% and 62%.
Honda, Ford, Buick, Dodge, Nissan, Audi, Mazda, Jeep and BMW were all in the middle of the pack in customer experience ratings, according to Edmunds. Unsurprisingly, Volkswagen received a rating of 44%, the lowest of all manufacturers.
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