Used Vehicle Internet Leads
There was no one new in this neighborhood, but there were a few address changes. After missing the top spot for the last two years, eBay Motors reclaimed the
Used Vehicle Internet Lead Provider
There was no one new in this neighborhood, but there were a few address changes. After missing the top spot for the last two years, eBay Motors reclaimed the Diamond Award. As dealers all know, eBay Motors does not directly sell leads, instead their business model is about listing vehicles for sale by auction, but the effect is that dealers generate a large number of highly qualified leads from this process. Dealers do pay for the service even if they do not pay a direct fee per lead.
The race for Platinum and Gold was a close one, but cars.com was able to hang on by one-tenth of a point to win the Platinum Award—earning the company Double Platinum status in this category. AutoTrader.com claimed the Gold Award after finishing in fourth place last year.
Although the classifieds site Craigslist was initially presented as an option, and many dealers are finding success with it, it was removed from the final DCA standings. It was determined that its status as a free listing service made it an unfair comparison to the other providers and would distort the data regarding overall value for dollars spent.
Company | Award | Score |
eBay Motors | Diamond | 97.6 |
cars.com | Platinum | 91.2 |
AutoTrader.com | Gold | 91.1 |
Group Average | 90.9 | |
Vol. 6, Issue 4
More Dealer Ops
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →