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ArticlesApril 28, 2021

Marketing in Uncertainty: Best Practices for Car Dealerships

It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.

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Newsby StaffDecember 3, 2019

Study: Failure to Capture Off Make Buyers Costs Auto Groups Service Revenue

A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.

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Newsby StaffNovember 26, 2019

DAS Names Sietsma COO, Pechstein Joins as VP

Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.

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Newsby Tariq KamalOctober 10, 2019

S.C. Ford Dealer Offers Free Gun With Every Purchase

Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.

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NewsAugust 2, 2018

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

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NewsJuly 9, 2018

LotMonkey Expands Into Four New Markets

The company’s web-based merchandising platform is now available in Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey. It allows dealers to instantly create and customize an infinite array of point-of-sale visuals.

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NewsMarch 19, 2018

Appeals Court Vacates Some FCC Rules on Robocalls

The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’

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NewsMarch 13, 2017

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

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NewsJanuary 12, 2017

automotiveMastermind Adds Toyota to Its Platform

automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.

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NewsJanuary 11, 2017

Pearl Combines Equity Mining Tool With 'Buy Direct From Consumer' Platform

The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.

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