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Three years of anonymized data across 600 rooftops shows exactly how post-sale marketing campaigns benefitted dealers.
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It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.
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It’s true that most searches start online, but where do they end? Is it on your website or a competitor’s? When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage.
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A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.
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Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.
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Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.
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According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.
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The company’s web-based merchandising platform is now available in Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey. It allows dealers to instantly create and customize an infinite array of point-of-sale visuals.
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The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’
Read More →Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
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