DAS Names Sietsma COO, Pechstein Joins as VP
Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.
SCOTTSDALE, Ariz. — Dealer marketing services provider Digital Air Strike announced the promotion of Erica Sietsma to chief operating officer. The nine-year company veteran most recently served as senior vice president of product and operations.
“Erica is an extremely valuable member of our team and has consistently demonstrated operational excellence,” said co-founder and CEO Alexi Venneri. “We are fortunate to have her industry expertise and strategic approach guiding the operations of Digital Air Strike for the benefit of our clients and partners.”
Additionally, 20-year automotive industry veteran Scott Pechstein has joined the leadership team as vice president of business development. Pechstein will focus on developing relationships with OEM and industry partners while assisting with dealer group and Tier II strategy.
“Scott brings his industry expertise and ability to establish deep-rooted relationships to Digital Air Strike,” said Venneri. “We are thrilled to have him as part of the Digital Air Strike leadership team.”
More Digital
Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →