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Year-over-year increase exceeds seasonal normal. Meanwhile, Cox expects muted growth this year.
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December buying spree, especially for luxury models, capped four-month upward ATP streak.
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Various conditions combined to pull consumers from the sidelines.
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Settled election makes them optimistic despite lingering affordability issues.
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October data show solid improvements on the tailwinds of incentives, leases.
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Consumers get a three-fold break in October as affordability conditions take a turn for the better.
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The ATP is still elevated despite still-rising incentive packages as the year wanes.
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October dawns much like October five years ago before Covid disrupted the market.
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Segment achieves record market share in Q3 as incentives help bridge the price gap with non-EVs.
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Average payment at two-year low while income needed to buy the least in three-plus years.
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