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DealerRater has launched a new segment for dealership service departments. Officials say the new offering is in response to an increasing number of online searches for auto repair and maintenance.
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The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
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An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
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The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
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Expert Don Reed, CEO of Fixed Ops Solutions, points out that the primary mission of a service advisor is to ensure that every customer is driving a safe and reliable vehicle. Reed also teaches you exactly how to accomplish your mission from building customer relationships to holding everyone accountable to the mission.
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