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Technology disruptions are reshaping the buying experience and forcing dealers to rethink their sales processes.
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The company’s Timeline Marketing tool allows dealers to quickly create banners and overlays for both new videos and existing videos on the Internet, then publish them to the dealership’s website, YouTube, third-party inventory sites and more.
Read More →According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.
Read More →Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Read More →The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.
Read More →A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.
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Often overlooked, the Gen X demographic is still important for digital marketers, eMarketer finds.
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Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
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Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
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Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.
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