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Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.
Read More →Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
Read More →John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.
Read More →Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.
Read More →Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.
Read More →Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Read More →