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TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.
Read More →The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.
Read More →Vboost users will now have access to new music to use in their "customericals," instant photo/video consent from customers and the ability to text "customericals" directly to customers' phones.
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The phones are ringing and customers are waiting. How is your dealership managing those opportunities?
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Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.
Read More →Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
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Exeter Finance Corp. has appointed Brian Donohue to the position of executive vice president of analytics and marketing.
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Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
Read More →Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative, which emphasizes employee happiness.
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Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.
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