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Sonic officials said last week the group will begin piloting its new customer experience initiative at a Charlotte, N.C., store this July. The new process promises to deliver a ‘one associate at one price in one hour’ buying experience.
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Chris Ashley of Lithia Toyota of Abilene (Texas) is Auto Dealer Monthly's January 2014 Sales Professional of the Month.
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Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
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Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.
Read More →In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.
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F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.
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The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
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More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.
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It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.
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The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
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