
The phones are ringing and customers are waiting. How is your dealership managing those opportunities?
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Relying on email alone will not lead to confirmed appointments or sales.
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Former TrueCar executive Ken Potter has joined The Appraisal Lane, a new used-car trade network and communications platform being rolled out to dealers in select markets.
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Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.
Read More →When a potential customer calls a dealership, that call goes unanswered one out of six times, according to data from mobile advertising technology company Marchex Inc.
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