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Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

News•Staff•April 16, 2019

Study: Americans Prefer Fewer Dealerships, Faster Decisions, Used Vehicles

Cox Automotive’s 2019 Car Buyer Journey report finds consumers are spending less time in dealerships and in the market, accelerating the decisionmaking process as a growing affordability gap continues to threaten new-vehicle sales.

Articles•Jenn Reid•April 8, 2019

Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.

Articles•Paul Potratz•August 1, 2013

Point And Shoot

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Articles•Brad Nierenberg•December 3, 2012

Influencing the Shopper

Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.

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