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Cox Automotive’s 2019 Car Buyer Journey report finds consumers are spending less time in dealerships and in the market, accelerating the decisionmaking process as a growing affordability gap continues to threaten new-vehicle sales.
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Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.
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Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.
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Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
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