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Auto dealers are using the smartphones in nearly every customer’s pocket to capture and retain service business with a friendly and familiar interface: dealer-branded apps.
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‘Turbocharge Your Owner Retention Program (ORP) Marketing’ includes nine marketing campaign strategies the authors say are proven to increase customer loyalty and service revenue.
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DealerSocket’s DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program.
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Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
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