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Newsby StaffMarch 23, 2023

Hyundai Spot Named Top TV Ad

An ad promoting Hyundai’s “Getaway Sales Event” took first place for most-seen auto ads ranking for March 6 through 12.

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NewsJuly 29, 2014

Kia, Volkswagen Influence Shoppers During World Cup

Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.

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NewsFebruary 11, 2014

Dataium: Game Day Ads Drive Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.

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ArticlesOctober 1, 2013

Cal Worthington: Brand of Gold

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

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Articlesby Jim RadognaFebruary 13, 2013

10 Must-Follow Advertising Guidelines

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

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Articlesby John CarrollJanuary 1, 2013

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

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