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IIHS says zero traffic fatalities may not be realistic, shoots for more attainable goal, challenging groups on the ground to join it.
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Fatalities fell in more than a dozen categories in the first six months of this year.
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Alliance for Automotive Innovation sees need to tweak proposed regulation requiring prevention tech in new vehicles.
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First-half 2024 data should deaths down despite people driving more miles.
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Research finds notable increases in some states, along with an impaired driving factor.
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Nonprofit found the two annual switches affect motorists and pedestrians differently, resulting in a wash, but pedestrian deaths in general are on the rise.
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Latest data show that despite more miles traveled, fatalities are falling, though the danger persists, particularly among young travelers.
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