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Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
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If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
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Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
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Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
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Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Read More →Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Read More →The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Read More →Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
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The magazine's tech expert identifies three keys to driving sales through social media in 2013.
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