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The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory

Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.

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Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

Fluency Ad Platform Brings One Click Campaign Management to Agencies

Co-founded by Dealer.com founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

CarHub.com Quiz Targets Super Bowl Viewers

CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

Paranoia or Real Danger?

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

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Sold Calif. Dealership Leaves Customers With Worthless Lifetime Service Package

Customers who bought cars from Hooman Toyota of Long Beach are angry after losing the perks of an offer they paid into following the dealership's change of ownership, NBC 4 News reports.