advertising - Tagged Posts - Auto Dealer Today

NADA Blasts FTC Over Proposed Dealership Rules

Draft regulations would target bait-and-switch price ads, misleading F&I practices, and valueless F&I products.

Why Dealer Advertising Strategies During This Year’s Super Bowl May Be Different

Advertising in any format, particularly on television, is extremely competitive and costly, driving most dealers and their agency partners out of the ad game.

PureCars Announces All New Pro Dealer Platform

Pro Dealer represents a disruptive new approach to automotive MarTech that is built to deliver more profit margin and lower waste on every transaction.

Jun Group Launches Self-Service Advertising Platform for Auto Dealers

Business+ makes it easy for dealers to access the most impactful online advertising inventory through a simple and intuitive user interface.

The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory

Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

Fluency Ad Platform Brings One Click Campaign Management to Agencies

Co-founded by Dealer.com founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.