brand loyalty - Tagged Posts - Auto Dealer Today

New Vehicle Purchasers Stick With Favored Brands

A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.

JDP: Subaru, Lexus Lead Brand Loyalty Rankings

Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.

GoMoto, UpdatePromise Announce Exclusive Partnership

UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.

Subaru, Ford Rank Highest in Loyalty Rates, Experian Reports

Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.

Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.

IHS Automotive: Loyalty Drives Gains in Automotive Market Share

In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.

Below-Prime Car Buyers Less Loyal Than Average Car Buyers

A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.