Customer ‘Scorecard’ Designed to Help Dealers

CDK Global offering polls U.S. customers on car availability and more.
CDK Global offering polls U.S. customers on car availability and more.
For dealerships, understanding the expectations of customers is what makes a great versus good versus mediocre customer experience.
Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
Roadster analysts say many American car buyers and lessees are wary of F&I product presentations and frustrated by lengthy, inefficient processes and a lack of transparency in pricing.
Self-selection tools can reduce your average turn, accelerate deliveries, and improve F&I production.
When we communicate, the words we use only account for 7% of the communication. Voice tone and inflection account for 38%, while body language makes up the rest. F&I trainer John Tabar explains what that means in the F&I office in his latest F&I Tip of the Week.
Auto dealers tied for 12th out of 20 industries ranked in the eighth edition of Temkin Group’s Customer Experience Ratings. Ford and Mercedes-Benz dealers also earned top rankings.
The partnership allows the dealership’s customers to work out while their cars are being serviced. It adds to a long list of benefits Boston Volvo currently offers, including 40 courtesy loaner vehicles, daily shuttles to Boston and Cambridge and complimentary Uber transportation.
‘Like I See It’ has already achieved best-seller status based on preorder sales. The book devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, technology disruption and consumer preferences for digital retailing.
The new ‘customer experience management’ platform was designed to structure, organize and streamline the sales process and give sales managers a new performance-monitoring tool.
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