The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
Chrysler owner Stellantis presents a strategy to generate additional revenue through in-vehicle services.
If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
Video is a great way to reach customers to communicate how they want to receive their vehicles.
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.
New advertising delivers hyper-targeted video ads in the age of “cord-cutting” and internet TV.
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