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Digital Retailing

Steering the Future of Automotive Retail

New EFG Cos President and CEO Jennifer Rappaport outlines strategies for industry stability through training and innovation.

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CarNow Appoints Kayne Grau as CEO

Will lead company's automotive retail innovation and growth strategies.

Cadillac Outranks Other Brands in Internet Response

The 2023 Pied Piper Internet Lead Effectiveness Study finds GM luxury brand’s dealerships respond best to website customer inquiries.

Customers Less Satisfied with Buying Process in 2022

New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.

CarNow Launches Real-Time Retail Platform with Supporting Integrations to Elevate the Consumer Buying Experience

Digital retailing leader transforms communication products into unified platform, adding Cion Digital, DealerTrack, DealerBuilt, Polly, and TransUnion as integral partners.

To Capture Millennials’ Car-Buying Interest, Dealers Must Adapt to Their Needs

When dealers embrace an open and flexible purchase process, they open the opportunity to deliver a very Apple-like shopping experience to every customer.

Are You Building a Pirate Ship or a Cruise Ship?

Pirate ships, and we all know a few, are an “everyman for themselves” environment. Cruise ships on the other hand, have well-established processes.

5 Tips to Optimize Your Auto Dealership Website to Generate Leads

A quality website will not only help you land more business, but it will also give your dealership a professional look that builds credibility.

Boosting Online Vehicle Sales

CarNow CEO Andrew Park shares how dealers can advance automotive digital retailing.

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AutoAPR Rolls Out TestDrive+ to Move Internet Visitors Further Down the Sales Funnel and Set Appointments Automatically

Dealerships that use TestDrive+ are now able to move interested customers down the sales funnel by taking them through inventory-specific payment calculations or shop-by-payment vehicle selection, and then invite the guest to schedule their test drive virtually.

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