Customers Less Satisfied with Buying Process in 2022

New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.
New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.
Digital retailing leader transforms communication products into unified platform, adding Cion Digital, DealerTrack, DealerBuilt, Polly, and TransUnion as integral partners.
When dealers embrace an open and flexible purchase process, they open the opportunity to deliver a very Apple-like shopping experience to every customer.
Pirate ships, and we all know a few, are an “everyman for themselves” environment. Cruise ships on the other hand, have well-established processes.
A quality website will not only help you land more business, but it will also give your dealership a professional look that builds credibility.
CarNow CEO Andrew Park shares how dealers can advance automotive digital retailing.
Dealerships that use TestDrive+ are now able to move interested customers down the sales funnel by taking them through inventory-specific payment calculations or shop-by-payment vehicle selection, and then invite the guest to schedule their test drive virtually.
Prequalification functionality provides dealers with visibility into a consumer’s credit worthiness and requires only the consumer’s name and address to request a credit score and credit report.
2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.
As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
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