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How to Grow Sales Through Facebook Ads

Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.

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Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

(Video) Put Social Media to Work for You

Paul Potratz of Potratz Advertising introduces “How to Be More Social,” a roundtable interview conducted by the editors of Auto Dealer Today with five dealership social media managers. Click here to read the article and learn how these experts are using practical methods to harness the power of social media to drive appointments and sales for their stores.

Instagram Announces Extensive Rollout of Ad Capabilities

Instagram advertising can now be deployed by companies across 30 countries, with worldwide availability expected by the end of the month, the social media site announced.

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Facebook Marketing 101

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.