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6 Tips for Your Next YouTube Video

Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

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Sales Professional of the Month: Prince Sinsuat

More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.

Target Your Customers

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

Facebook Ups the Ante

The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.

Pinterest Continues to Interest

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

Accessory To Profits

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Focus on Optimizing Your Website for Better Conversion

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Effectively Manage Inventory with Digital Marketing Strategies

Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.