|Before you start reading too far into this article, you have to recognize the Internet as part of your advertising budget and not just a lead source.|
If you agree, then read on because we have some great ideas. If not, please feel free to rip this article from the magazine and use it for toilet paper in your cave.
Now let’s take a serious look at how your marketing budget can work with the Internet. The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable. I have to disagree.
Let’s take a look at what this type of advertising does for your business compared to other media types, and you can be the judge.
Advertising online brings people to your Web site. It gives them an opportunity to view your inventory, find your contact information and interact with you in multiple ways. Your conventional advertising gives you exposure—but is it to the people really looking for it? Is it so different from everyone else out there? Let’s break down ad mediums and compare them to online:
Internet advertising isn’t the silver bullet in your marketing plan. Your monthly efforts should include a little bit of everything and exploit the things the work. Many dealers and companies regard online advertising as something other than serious, powerful advertising and that is a mistake. It is proven that online adverting has a large Return on Investment, lower “cost per unit”, lower lead costs, and is fully trackable. Considering that more than half of all car shoppers in the U.S. use the Internet to gather information prior to making their purchase, it seems logical that dealers could only see Search Engine Online Advertising as one of the most powerful, target specific, cost effective tools available. So much for logic!
Dominion Dealer Solutions announced the release or update of new vehicle-history, CRM, and inventory-management technology.