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The Unsung Hero of 2020

The Unsung Hero of 2020

Much attention was paid to the impact COVID-19 had on digital retailing adoption, but what the pandemic really confirmed was the critical role dealers will continue to play in the industry's future.

Video

F&I Tip of the Week: Are You a Believer

Do you believe in your products or do you just sell them? It's a fair question. Here's a another...

Do you believe in your products or do you just sell them? It's a fair question. Here's another question that will help you find out ... What products are you currently enrolled in to protect your own personal vehicle? If the answer is none, that might be an indication that you are not a true believer after all. UDS' John Tabar encourages you to believe in the products you are selling to help the customer believe in their value.

Video

F&I Tip of the Week: The Five Elements

Most of us will process and retain a story better than we process or retain facts, and a good...

Most of us will process and retain a story better than we process or retain facts, and a good story can make the difference between your customer identifying with the value of the benefit and saying "no thanks." UDS's John Tabar shares the five elements of a good story in this Tip of the Week.

Article

Serve – Help – Solve

Learn to effectively serve, help and solve, and increase your personal performance and that of...

Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.

Video

F&I Tip of the Week: Avoiding Down Time

What should you do, or say, to fill the time when recalculating payments to illustrate the...

What should you do, or say, to fill the time when recalculating payments to illustrate the customer's choices? Tune in to this F&I Tip of the Week with John Tabar of UDS to find out!

Video

Tip of the Week: Are You An Early Riser?

How early do you get out of your office and engage the customer? Top F&I managers know that the...

How early do you get out of your office and engage the customer? Top F&I managers know that the sooner they engage the customer, the better. Tune in to this Tip of the Week with John Tabar of UDS.

Article

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a...

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

Article

The Secret Sauce of Objection Handling

For objection handling, secret sauce is that special technique, the one thing you can say or do...

For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!

News

Marcom Technologies Launches All-in-One Training Program

The customizable training platform takes Marcom’s expertise from over 30 years of training...

The customizable training platform takes Marcom’s expertise from over 30 years of training automotive professionals and helps dealerships plan, organize, and execute a strategic training initiative that will drive operational efficiency and accountability across their store.