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Opinion

Article

You Have 8 Seconds to Impress Me

An eight-second attention span is a new challenge for auto dealers, but making your message...

Dwindling consumer attention spans have compelled many retailers to make their marketing messages faster and louder. Smart dealers use their first eight seconds to make a lasting impression.

Article

Break Down the Old Dealership Mentality

Improved cross-departmental communications creates a more positive environment for customers as...

F&I pro urges dealers to let your competitors beat up, wear down, and abandon customers while you deliver a buying experience that drives loyalty with a focus on communication, accountability, and teamwork.

Blog Post

How Can Geeks Be This Bad at Math?

Ziegler believes simple math is the solution to most manufacturers’ self-imposed problems.

Ziegler takes aim at subscription programs and wonders how corruption in Nissan’s management ranks — from unreported income to multimillion-dollar cash incentives — could stay hidden in plain sight for so long.

Article

Deregulation and the Dealer

President Donald Trump officially abolished the U.S. Consumer Financial Protection Bureau’s...

Get up to speed with a five-minute review of the Trump administration’s efforts to make life easier for auto dealers and other business owners.

Blog Post

Great Advice, Thanks, Guys

In the closing days of the government shutdown, Commerce Secretary Wilbur Ross suggested unpaid...

President Trump may not be universally regarded as a man of the people, but auto dealers and other business owners are inarguably benefiting from his administration’s economic policies.

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