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Robbery in Progress. Somebody Call the Police!

Ziegler blames the ongoing theft of your customers’ personal, private information by nefarious...

Ziegler sounds the alarm over factory co-op programs that overpromise and underdeliver, limit dealer choice and vendor competition, and create the risk of a massive theft of valuable — and supposedly private — customer data.

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Article

You Have 8 Seconds to Impress Me

An eight-second attention span is a new challenge for auto dealers, but making your message...

Dwindling consumer attention spans have compelled many retailers to make their marketing messages faster and louder. Smart dealers use their first eight seconds to make a lasting impression.