Your Daily Operations Magazine
Search Close Menu

Digital

Online Options Expand: Dealers Sell Local And National Through Web

Since our inception, we have always looked to create new ways to help sellers and buyers succeed in an online marketplace. As we look toward continually improving the seller and buyer experience, we’re expanding options and offerings on the eBay Motors site.

As Internet sales services continue to grow and improve, many customers, that were previously unreachable, are quickly becoming available online. eBay Motors has begun market testing an economical way for auto dealers to tap into these markets to generate additional local leads to increase sales. Called “Local Market,” the subscription-based offering is designed to help dealers generate more local leads. The program is being tested initially in Chicago, Miami, Seattle and Washington.

Dealers enrolled in Local Market can list as many vehicles as they want on the eBay Motors site with the added advantage of targeting consumers within 100 miles of their dealerships. The cost per listing on Local Market will be a fraction of the standard $40 listing fee normally charged for vehicles, in addition to the monthly subscription fee.

Traditionally, the site has enabled buyers and sellers to transact business in a number of formats:

  • An auction, where the sale goes to the highest bidder often with a specified minimum “reserve” price
  • “Buy It Now,” where the vehicle can be purchased at a fixed price
  • Auction with “Buy It Now,” in which auction-style bids are placed with an option to pay a fixed price at any time throughout the duration of the listing
  • Best Offer, a feature that provides the opportunity for the negotiation between a buyer and seller, which the seller can accept, reject or counter the offer.

Vehicles listed in Local Market utilize the Best Offer format, allowing the dealer to negotiate directly with local customers. Sellers may also choose a Best Offer with Buy It Now or a fixed-price only Buy It Now listing in the Local Market.

For the dealer, a significant advantage of Local Market is that leads become directly targeted to the local area. Local Market provides leads in the form of phone calls, emails and best offers, something that no other online classifieds site offers.

Local Market utilizes software from preferred service providers to help dealers create bulk listings of their vehicles, then upload the listings directly to eBay Motors. The solution providers who are integrating with the Local Market test include:

  • aaXchange
  • Auction 123
  • AutoRevo
  • eBizAutos

Initial reports from test markets have been very encouraging. Many dealers have reported that with the heightened visibility among regional buyers, the Local Market feature has helped them find local buyers to rapidly sell the off-lease trade-ins and older commonly available vehicles that typically languish on their lots. As a result, dealers using Local Market have been able to build up their local inventories, knowing that they will generate local buyer interest.

As the eBay Motors site continues to evolve, we want to hear from dealers about how the site can better meet their needs. If you have questions or feedback about the Local Market program, please contact [email protected].
 
Vol 3, Issue 11
0 Comments

News

Gubagoo Adds Apple Business Chat

Gubagoo now supports Apple Business Chat with a consumer-facing “Chat with Messages” button on...

New functionality will allow customers of Gubagoo dealerships to view vehicle inventory, book a test drive, and schedule a service appointment from the Messages app on iPhone and iPad.

News

Auto/Mate to Open West Coast Office

Auto/Mate Dealership Systems plans to open an office in Chandler, Ariz., a suburb of Phoenix, in...

Auto/Mate Dealership Systems has announced an expansion that will include an office in Chandler, Ariz., staffed with new customer support and installation teams.

News

HomeNet Launches SnapLot 360

The latest release from HomeNet Automotive was designed to provide 360-degree interior and exterior photo capture to boost dealers’ online merchandising efforts.

Dealer Job Finder

See more