|In life anyone can hit average or fall below the radar gun. In sales, the same principle applies. Selling cars can be fun, or it can be a struggle. The choice is always yours. Selling cars is one of the few lucrative jobs you can secure without much of an education. However, there are some key habits, thoughts and traits that you must posses to be the best. Performing the best you can do is hard, but worth the effort. If you aim for average, you will hit it, and I can tell you one thing, you will hit it with amazing accuracy.|
Second Place: First Place for Losers
Are you comfortable being in second place? A question was once asked of one of the richest men on earth, “How much is enough?”
The answer wasn’t a ton more. It was, “Just a little bit more.” Do you have areas in your life or career where you could give a little bit more to get a ton more? If so, it could be time to reassess and think about what you can do to get more out of life and work. I will share with you my seven secrets to success. Sometimes life is just too easy, isn’t it? Everybody seems to be looking for the silver bullet, the magic pill, the shiny wand or the genie in the bottle. Get over it. I don’t think such a thing can be found can it.
Let’s look at my formula and then I will give you those seven secrets
Decide – Commit – Succeed – Win
Most people can decide what to do in a situation, but they don’t commit. That’s a huge problem. People decide to decide, but somewhere along the way they get lost on the trail to commitment. If your dealership isn’t hitting the numbers you would like to reach, go back and review your commitment.
How many dealers have started programs and then stopped them? Take training for example. You decide to improve your staff with a great training program. You get started by buying videos, DVDs and online training, and it goes like this: “Jonesy, we are going to start a new training program here. Get the boys and girls rounded up again, and every Tuesday we will train. I don’t care what the troops say. Force them into training again or bribe them with donuts again. But get them to training.” This goes on a for a bit, you get busy, people make up excuses that dealers and managers buy into, and salespeople are then left with scars. Have you seen that happen? It’s due to a lack of commitment again.
Let me ask you a question. Aren’t you tired of start and stop programs? What if you were on a long distance driving trip and got lost? Would you go home and start all over again? No, you’d make adjustments, wouldn’t you? Wouldn’t it be nice to have several No. 1 sales associates and managers? Wouldn’t you want your dealership to be at the top of dealership awards lists? You can be, however you must commit to success.
You must have all of the following qualities to be No. 1.
There you have my seven secrets to being No. 1. If you think of one I’ve missed, e-mail me at [email protected] and let me know what your secrets to being number one are.
A new study commissioned by Roadster finds auto sales professionals leave the average customer’s side once every 20 minutes during a typical car-buying transaction, a pattern that can decrease customer satisfaction by up to 30%.