|Most dealers have made selling online a significant part of their daily business. Yet when the time comes to rebuild inventory levels, most are also missing a big opportunity—buying. The traditional stand-bys of trade-ins and auctions have held on as the familiar methods for bringing in new vehicles. As the marketplace changes due to new pricing and leasing structures, vehicle longevity demands, and evolving consumer needs, these methods are quickly losing their ability to supply the right amount and selection of inventory for most dealerships. In today’s world, too little selection means too little attention from customers.|
Fortunately, the solution to finding the right inventory is the same as the solution to finding the right buyer. Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world. As most active sellers on eBay Motors will attest, the Web makes sourcing the right inventory for any dealership a breeze.
Why Buy Online?
• Efficiency: Instead of spending time at auctions and private sales, the Web offers the opportunity to shop 24/7. On eBay Motors, dealers can even save searches to monitor the inventory they are seeking more quickly and conveniently.
How to Buy Online
Dealers using the Web to both buy and sell inventory put themselves in the best position to get the most out of their sales, both online and off. Active dealers will find that the Internet allows them to easily meet demand, source inventory, build profitability, and even take advantage of the pricing and selection of their local market to earn more nationally online. As the Internet continues to expand, new services are creating additional opportunities for dealers to not only enhance their sales online, but the rest of their business as well.
Dealers who invest in AI- and ML-powered digital marketing solutions today will reap the rewards of active-shopper targeting and engagement when the market constricts.