|When selling a vehicle on eBay Motors, the rules of the road are to always operate with honesty and transparency. Communication is critical and can instill confidence when someone is making a large purchase online. Although a dealership may be a known entity in its community, an online brand needs to be created and maintained.|
A good number to start with is 12 photos. The more photos you have, the better chance you have of selling the vehicle. Although the buyer knows it is a transaction without seeing the vehicle in person, the buyer will want to look at as many pictures as possible. Don’t forget photos such as the odometer, trunk and dashboard.
Before posting, you should know what comes up in the vehicle history report. Any potential issues, such as flood or salvage, should be properly disclosed. Even if you have a clean title, you should disclose a previous salvage if it was in the title history. Also, include any liens on the title if applicable.
When listing, be sure to thoroughly review the vehicle protection programs, to see if your listing is eligible. These programs can provide an additional level of confidence to buyers making large purchases online.
Open up shop
Also, you can include narrative content on these pages, so if your buyers regularly customize vehicles or if you also sell accessories, you should include that information. The more information you provide, the more opportunities you have to showcase your expertise and ultimately make a sale.
Communication is key
Ensure that the contact phone number and email address on your account is accurate. A serious buyer is likely to initially contact you with questions to learn more about you and your dealership and, after the bid, to finalize details. Responding in a timely manner is both expected and courteous.
When potential bidders are checking out your dealership, don’t forget to check out the buyers as well. If you have questions about a buyer’s feedback rating or bidding activity, contact that person to help alleviate any issues in advance. At the same time, the buyer may have questions for you, so you’re opening an avenue for communication.
Feedback is critical
Closing the deal
Another option is to let bidders know that they have financing options through either your dealership, or as provided through eBay Motors’s financing center. Let them know they can apply for a loan before they buy.
Building a reputation
For example, third-party listing tools provide dealerships with the option of creating a consistent look-and-feel, with professional graphics to entice more bidders. Services such as the condition guarantee by seller program and trading assistants can aid in your listing success.
There are many options when listing your inventory online. When you play by the rules through disclosing everything you know about the vehicle, starting with the best price and communicating regularly with potential and current bidders, your listings will have the most potential for success.
Vol 4, Issue 11
Twenty-five-year industry veteran and former CDK Global CEO Steve Anenen has joined DealerSocket’s board of directors.