|Dealerships are seeing the effects of today’s digital world more and more. In fact, research has shown that 83 percent of in-market car shoppers use the Internet to research vehicles as they begin the purchasing experience, and 88 percent of shoppers visit the dealership’s Web site before visiting the showroom. (Capgemini Automotive, July 2008)|
Today, more consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships, but you can’t simply buy a pay-per-click ad, post it and expect it to get results. The Internet is too vast and too filled with other digital advertisers; you need to get past the clutter.
So how can dealers like you take advantage of the Internet shopping experience as well? The answer is a comprehensive digital advertising solution.
Top-performing dealerships are channeling their advertising budgets into cost-effective and measurable digital marketing strategies that include high-impact Internet ads displayed on targeted, high-traffic Web sites, in addition to creating their own Web sites that become “virtual dealerships.” Research proves that digital ads consistently generate the highest conversions into your showrooms, completed leads on your Web sites, and telephone calls into your dealerships. But it takes the right online ads to generate incremental revenue to all profit centers within your dealership.
Include a Range of Innovative Tools to Deliver Dealership Profits
Additionally, digital advertising solutions should:
In other words, digital advertising helps you quickly and easily connect with car buyers, driving business to all profit centers.
Partner with a Company that can Deliver Measurable Results that Impact Business Growth
Digital advertising solutions include many components that can seem overwhelming when you’re not familiar with the medium. If you’re ready to begin your digital advertising campaign, you’ll need to find a partner you can rely on and trust with your most valuable asset—your business growth.
By taking advantage of digital advertising, your dealership can become a regional buying service, generating more organic in-market leads on your own, instead of relying on third-party services that send a single lead to multiple dealerships. Additionally, you can capture a larger share of the online vehicle buying market by broadening your sphere of influence and attracting and engaging customers in ways traditional media simply can’t.
There’s no doubt you have to spend money to make money, but if you’re going to spend your hard-earned money, you should get the best possible return on your investment. Savvy dealerships are shifting advertising dollars online, where digital advertising is delivering additional sales opportunities and incremental profits.
Vol 5, Issue 8
Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.