Here Come the Readability Police
The Texas Plain Language Law will mandate that auto finance contracts be written at an 11th-grade reading level by 2017.

As if dealers and finance companies didn’t have enough on their compliance plates with the Consumer Financial Protection Bureau (CFPB), the Federal Trade Commission (FTC), state attorneys general, The New York Times and Sen. Elizabeth Warren, along comes a state agency with an entirely new concept in regulation: credit contracts that people can actually understand.
OK, that’s a small stretch. The CFPB already has a “know before you owe” program aimed at simplifying mortgage disclosures and a few states have had “plain language” laws on the books for awhile, but there has been no discernible move by other states to follow the readability route — until now.
As part of the Texas Plain Language Law, the Texas Office of Consumer Credit Commissioner (TXOCCC) has published model safe harbor forms. Recently, the TXOCCC, through the state finance commission’s rulemaking process, amended its model forms for all types of credit, including motor vehicle installment sale contracts.
The new regulations were effective on Nov. 5, but compliance isn’t mandated until Jan. 1 of next year. Nevertheless, the TXOCCC has suggested that creditors get their contracts amended before the 2017 deadline. If submitted in compliance with the plain language law in advance of Jan. 1, 2017, contracts must comply with the new provisions. Notice of the final rule was published in the Oct. 30 edition of the Texas Register.
The new regulations mandate varying levels of “readability” for the contracts. Motor vehicle retail installment contracts must have a reading difficulty no higher than 11th grade.
Requiring that documents be written in language an 11th grader can understand seems perfectly reasonable. Requiring that legal documents setting forth the rights and duties of parties to a transaction involving tens of thousands of dollars be written in 11th-grade prose? Not so much.
Think of the concepts embodied in a typical motor vehicle retail installment sale contract. The buyer agrees to buy a vehicle and pay for it and for the costs of financing over a predetermined period of time. It also grants a security interest in the vehicle, agrees that certain actions or inactions are events of default, agrees to remedies for the creditor in case of default and agrees to provide and maintain specified types of insurance, among other things.
These legal concepts don’t lend themselves to simple descriptions. Add to that the problem posed by federal- and state-mandated disclosures and warnings, often drafted by regulators and regulators without readability scores in mind, and pass the aspirin to the poor soul who must produce a readable document.
We will see more of this. The CFPB continues to make noises about readability. Don’t look for the CFPB to do something as straightforward as adopting a regulation mandating a specified readability level, though. The CFPB’s preferred method of regulation is through case-by-case enforcement instead of clear rules. With its prohibitions against “unfair” and “abusive” acts and practices by creditors, it has all the tools it needs to launch a readability enforcement drive.
And don’t assume that the drive will be limited to the English language. It won’t take long for the consumer advocates to begin agitating for simple-language contracts in Spanish and other languages.
And, just to give you some notion about readability scores, this article came in at a grade level of 13.3.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →