Dealer Technology Group signs it newest Authorized Agent to market DealerLOGIX to the retail automotive industry.
November 21, 2006 -- Dealer Technology Group recently announced that DiversiForm, a leading provider of service department retention marketing and CSI products and services, will begin to market DealerLOGIX, DTG's customized sales process suite. The integration of the companies' solutions will create a total service-drive sales solution for the retail automotive industry.
"In most cases, automotive dealers do not have formal sales processes for the service advisors on the service drive. That's where DealerLOGIX comes in," said Mark Brandon, CEO and Founder of DTG. " And by combining DealerLOGIX with the DiversiForm’s TRAX Services, DiversiForm will now be able to provide a complete up-selling solution to their customer base as part of their total CRM package."
Most dealerships build their businesses through marketing and customer feedback, leaving out the most important piece -- a sales process. The DealerLOGIX Suite solves this problem by providing Service Advisors with a PC, or Tablet PC, based sales tool which allows them to maximize sales with each customer visiting the service department.
DiversiForm, for example, already provides complex marketing and feedback services through its customer retention programs, ScanTRAX, PhoneTRAX and ReminderTRAX. Each service offers unique, results-driven solutions that build client loyalty and profitability. DealerLOGIX will allow the company to include a sales-driven method, which will complete the full circle of Service CRM capabilities.
"By integrating DealerLOGIX into our marketing solution, DiversiForm will continue to solidify its position as an innovator of dynamic marketing solutions to the automotive industry," said Gus Hill, Vice President of DiversiForm.
DiversiForm designs and delivers value-added printed forms and customer retention services to the automotive industry. Starting in 1986, the company built its foundation on automotive forms distribution, and then quickly added novel products, such as ClearView Service Reminders and multiple families of redesigned buyers’ guides. DiversiForm also provides complementary customer retention programs for service departments that help boost customer visits and deliver superior manufacturer CSI ratings.
About Dealer Technology Group
Founded in 2002, Dealer Technology Group is an innovative software development and marketing firm specializing in customizable sales software for automotive, motorcycle, powersports and RV dealers. The company's product offerings include its DealerLOGIX Suite, which brings it menu-selling techniques to the service drive, showroom floor and F&I department.
Auto retail veteran and F&I products expert Paul McCarthy has joined AUL Corp. as vice president of national sales.