Your Daily Operations Magazine
Search Close Menu

Dealer Ops

National Automotive Advertising Agency BIGgross Honored As Business Of The Year Finalist

ST. PETERSBURG, FL -  National automotive advertising agency BIGgross, Inc. was named by Tampa Bay’s leading business publication as a finalist for the prestigious 2006 Business of the Year Awards.

BIGgross, which provides high impact automotive advertising and marketing campaigns to over 200 franchised dealers nationwide, was selected from over 130 entries and received its award on December 7th during a black-tie gala, hosted by the Tampa Bay Business Journal.

The Business of the Year Awards recognize the accomplishments of local businesses based on corporate revenue growth, client acquisition growth, major achievements, charitable contributions, customer satisfaction, and commitment to employees.

“We’re very proud to receive this award. It is a reflection of our dedicated employees, our loyal customers, and it really validates our abilities to provide exceptional products and services to our dealers,” said Sean Marra, BIGgross CEO.

During 2006, BIGgross increased automotive advertising revenue by 64% and doubled workspace into newly expanded headquarters. BIGgross continued to develop dealer management services and groundbreaking automotive advertising campaigns for franchised dealers nationwide, including new automotive advertising campaigns for national EZ Pay Elite™, an innovative finance-assistance service, developed by Mac Baren Financial, which allows businesses to increase unit sales of new vehicles and lower customer payments.

As part of its ongoing service work, BIGgross continued to develop advertising and public relations campaigns for the city of Largo, the Largo Cultural Center, the Greater Largo Library Foundation and Family Resources, Inc., with contributions valued at more than $25,000.

“We’re thrilled to receive this distinction. This award really speaks volumes about the quality of our team. I’m confident that we have the most talented and motivated people in the automotive advertising industry and the fact that we value them is verified by our turnover rate which has been less than five percent for the past three years,” remarked President Eric Gerard. 


Is It Time to Sell My Dealership?

A healthy economy and sustained levels of M&A activity are forcing U.S. auto dealers to ponder...

Former dealer opens up about the sale of his auto group and urges colleagues to consider the transactional demands of a sale and the emotional impact of unwinding yourself from the business you have built.

Dealer Job Finder

See more