Auto Dealers Have New Tool To Help Target Hispanic Car Buyers
NASHVILLE, TN – Dealerskins, the award-winning automobile web site developer based in Nashville, TN, is introducing the first 100% Spanish-language web site for dealers who desire to target the fast-growing Hispanic market. The new service uses the Internet to allow dealers the means to target the huge number of Hispanics who reside in the U.S.
Census figures indicate that the Hispanic population, presently at more than 44 million, is the fastest growing minority group in the country. Most of the Hispanic population resides in 10 markets; the top five are Los Angeles, New York, Chicago, Miami and Houston. In addition, their buying power will likely reach $1 trillion by 2010, while the number of Hispanics in the U.S. will triple by 2050.
Studies show that Hispanics’ online usage exceeds that of the general population. Some findings are:
Referring specifically to Hispanic consumers’ online usage, the AOL Latino 2006 Hispanic Cyberstudy found that:
“Dealers who target Hispanic car buyers as part of their marketing strategy will be rewarded with increased sales and a loyal clientele,” said Tim Madel, Dealerskins’ General Manager. “The average dealership generates between 20 and 40 per cent of its vehicle sales from internet leads. With almost 17 million Hispanics online, this segment of the population clearly represents a tremendous value-added opportunity for dealers to increase their business.”
With its new 100% Spanish sites, Dealerskins is the only automobile web site developer to offer a comprehensive online resource that makes it possible for Spanish speakers to shop for a new or used vehicle, obtain financing, make a service appointment, and buy parts or accessories in their native language.
Dealerskins contracted the services of INTER-MARKETING PROMOTIONS, INC., a Miami-based company specializing in automotive marketing to Hispanics. Lomberto Perez Plasencia, head of the company, provides his expertise as a former car dealer and Hispanic marketer to ensure Dealerskins sites are sensitive to the needs of the various Hispanic ethnic groups in the U.S.
About Dominion Enterprises:
The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties.
Remarketing by Element has joined the NIADA’s network of National Member Benefit partners and will offer prime lane placement, among other benefits, to the dealer association’s members.