Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Dealerskins Becomes A Google AdWords Certified Company

NASHVILLE, TN – Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today that it has been recognized by Google as an AdWords Qualified Company.  Google awarded this status to Dealerskins based on strict qualifications including Dealerskins’ team, which has three Google AdWords Certified Professionals, the size of the total AdWords accounts managed by Dealerskins, and Dealerskins’ experience with AdWords campaigns.

In late November of '04, Google announced a new certification program. The goal of this new program was to recognize those companies that had distanced themselves from others in the field in their abilities to design and manage Google AdWords Pay Per Click programs. In order to be considered for this recognition a company has to demonstrate a complete understanding of the Google Pay Per Click system over a period of time and also pass rigorous testing to demonstrate knowledge of all aspects of these programs.

Pay Per Click (PPC) search engine marketing is a technique to reach and attract search engine users to business web sites- when users see and click on ads that appear in search engine results. Ads are created using keywords or phrases related to web site content. When consumers search on Google using one of the keywords, the ad may appear next to the search results.  Now the business is advertising to an audience that is already interested in their products or services. 
The consumer can simply click on the ad to make a purchase or learn more about the business. Businesses may either create their own AdWords account and go through the time-consuming process of account setup, activation, ad campaign monitoring, reporting and optimization, or employ the services of PPC search marketing specialists such as Dealerskins, to manage all these tasks.

Dealerskins account managers are currently working with numerous clients to create complete web solutions and Internet marketing strategies that include pay-per-click programs, paid inclusion, search engine optimization, website tracking and link building strategies.

“Our staff trains constantly to stay on top of the ever changing technology of Search Engine Marketing and Optimization,” said Amanda Tossberg, Marketing Director with Dealerskins. “Being recognized by Google as one of their qualified companies is an important step in making sure that we provide our clients the best management of day-to-day and long-term campaign needs.”

About Dealerskins
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions.  The company’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs.  In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group.  Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers’ needs.  Dealerskins was founded in July of 2000 to serve those needs.  Dealerskins` websites have won numerous awards for excellence. 

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as,,, and, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million.



Zotye Builds US Marketing Team

Zotye USA has appointed two VPs to its marketing department. The move signals a new phase in the...

Chinese automaker Zotye announced has appointed Jan Thompson and Susan Bland Norton to VP positions on its Southern California marketing team.

Dealer Job Finder

See more


Back on Track: 2020 Toyota Supra

Pricing for the 2020 Toyota Supra starts at $49,990 for the base 3.0 model and $53,990 for 3.0...

The Toyota Supra returns to U.S. dealerships in mid-2019 after a 21-year absence, evoking nostalgia for a lineage of racers that stretches back to the 1967 2000 GT.


Is It Time to Sell My Dealership?

A healthy economy and sustained levels of M&A activity are forcing U.S. auto dealers to ponder...

Former dealer opens up about the sale of his auto group and urges colleagues to consider the transactional demands of a sale and the emotional impact of unwinding yourself from the business you have built.