COLUMBUS, OH — Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced the appointment of Jim Hern as its new creative director. Hern will manage Auto Dealer Traffic’s creative team, and oversee client TV, radio and print advertising, video production and web development.
“Jim is a highly talented and successful advertising executive who brings many years of experience in the automotive space to his new position,” said Todd Swickard, president of Auto Dealer Traffic. “He will be playing a key leadership role in developing cross-channel campaigns that integrate our cutting-edge search engine marketing strategies with traditional media.’
Hern’s background includes seventeen years as CEO of Jim Hern Productions, where he developed media strategies and advertising campaigns for dozens of clients in the retail, automotive and services industries. He spent several years as the advertising director for Ricart Automotive, managing a multi-million dollar advertising budget and implementing results-driven marketing campaigns. Hern was also the art director for the Hammond Electronics retail chain during its hay-day.
“My clients have always wanted what was new and hot in advertising,” said Hern.
“Traditional media is on a convergence path with digital media and the Internet, and Auto Dealer Traffic is at the center of where those two paths will cross. They’re an incredibly dynamic group on the forefront of interactive ad agencies.”
Hern received training in graphic design at the Columbus Technical Institute in Ohio. He attended the Columbus College of Art & Design where he studied illustration and majored in visual communications at Spring Arbor College in Michigan.
About Auto Dealer Traffic Inc
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