Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Auto Loan Lead Provider Launches Full-Service BDC for Auto Dealers

BlueSky Marketing Group, Inc. announced the launch of its full-service business development center (BDC) to help automotive dealers deliver more vehicles with greater efficiency.

San Ramon, CA – BlueSky Marketing Group, Inc., a nationally recognized leader in automotive direct marketing and lead generation for auto dealers announced today the launch of its full-service BDC division.

BlueSky’s Pure BDC™ provides automobile dealers with a complete, outsourced BDC solution that generates additional vehicle sales by optimizing every type of lead a dealership receives. Pure BDC manages the complete sales process from origination to sale by handling customer follow-up, appointment scheduling and rescheduling, appointment confirmations and sales conversions. This includes auto finance leads, new car leads, used car leads, direct mail promotions and unsold showroom traffic. Dealers are provided with their own highly-skilled, personal BDC manager and a team of agents to manage customer communications each and every day from point of contact to close.

“Automotive dealers can now receive the benefits of a full-service BDC without the setup and ongoing expense of housing an internal center,” says Brian Hall, President of blueSky Marketing.  “Our BDC services are designed to accommodate the specific needs of auto dealers. The combination of our technology, industry specialization and unique pricing structure allows dealers to migrate a piece of their business from a fixed to a variable expense with higher performance levels and lower acquisition costs”.

BlueSky’s Pure BDC™ has eight U.S. business center locations with over one thousand seats that provide automotive dealers a results driven, outsourced BDC solution at a fraction of the cost of operating one internally.

About blueSky Marketing Group, Inc.
BlueSky, a national automotive direct marketing and lead generation company, provides auto dealers with customer acquisition and sales conversion tools designed to effectively penetrate the non-prime auto finance market. BlueSky’s suite of award-winning auto lead solutions produces incremental, non-prime vehicle sales with little modification to dealers’ infrastructure or processes.

BlueSky's award-winning programs offer a complete solution for automotive dealers:
Real Leads™ – special finance Internet leads
True Mail™ – pre-screened direct mail with live call-center
Pure BDC™ – exclusive, performance based business development solution
Smart Dealer – web-based lead manager with DealerTrack® integration
Preferred Dealer®– approved, brand-specific car buyers

BlueSky Companies, Inc. is the parent company for blueSky Marketing Group, Inc., and blueSky Financial Services, Inc., a nationally licensed sales finance company. BlueSky’s corporate offices are located in the East Bay of San Francisco in San Ramon, California.



Zotye Builds US Marketing Team

Zotye USA has appointed two VPs to its marketing department. The move signals a new phase in the...

Chinese automaker Zotye announced has appointed Jan Thompson and Susan Bland Norton to VP positions on its Southern California marketing team.

Dealer Job Finder

See more


Back on Track: 2020 Toyota Supra

Pricing for the 2020 Toyota Supra starts at $49,990 for the base 3.0 model and $53,990 for 3.0...

The Toyota Supra returns to U.S. dealerships in mid-2019 after a 21-year absence, evoking nostalgia for a lineage of racers that stretches back to the 1967 2000 GT.


Is It Time to Sell My Dealership?

A healthy economy and sustained levels of M&A activity are forcing U.S. auto dealers to ponder...

Former dealer opens up about the sale of his auto group and urges colleagues to consider the transactional demands of a sale and the emotional impact of unwinding yourself from the business you have built.