Redwood City, CA – Dealix Corporation, a division of Cobalt, announced today that it has been selected by Microsoft Corp. as the lead fulfillment provider for MSN Autos. The agreement brings together Dealix, an industry leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers, with MSN Autos, one of the web’s most popular destinations for consumers seeking help with the new car purchase process.
Dealix will integrate its lead distribution technology with the Microsoft network in order to give MSN visitors a seamless, MSN Autos experience. Dealix will provide fulfillment for the thousands of car buyers who look to MSN Autos each week for help in obtaining price quotes for new cars from local auto dealers.
Dealix, founded in 1998, has the broadest and highest quality lead supply network in the industry, with extensive experience providing quality automotive leads for third parties. Dealix’s advanced quality control and routing technology, powered by its robust platform, matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily. Dealix will begin to power the MSN quote process during the third quarter of 2008.
“We are excited to partner with MSN,” said Anna Zornosa, general manager of Dealix. “MSN Autos has been an innovator and a leader in helping car buyers through a complex shopping process. Our goals are well-matched: Dealix is devoted to helping consumers find the car they want with speed and ease. Our collaboration with MSN Autos will help provide new car dealers with the highest quality and volume of leads, helping dealerships sell more cars and giving shoppers the information they need.”
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