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Dealer Ops Launches Auto Loans in its New Lead Exchange

Reply! Rolls Out New Auto Loan Vertical and Creates Immediate Liquidity

San Ramon, CA - Reply!, Inc. (, the most liquid online lead exchange, today announced the official launch of its new auto loan category as part of its lead marketplace. makes the process of buying and selling leads as easy as purchasing clicks from Google. It has established a true alternative to Google’s pay-per-click advertising, and offers businesses the ability to easily Go Beyond The Click™.

Auto loan is the first fully developed category on’s recently launched lead exchange. It leverages Reply!’s own lead generation capabilities, as well as its existing network of lead partners, to bring immediate liquidity to the auto loan, online cost-per-lead (CPL) market and deliver more access and availability for consumers that are having difficulty obtaining financing in a challenging market.

As part of the launch, is announcing a strategic partnership with Detroit Trading Company (DTC) that brings together two robust auto loan networks and creates the largest and most efficient repository of auto loan leads in the industry.  The combined networks will bring about maximum liquidity and will more efficiently facilitate the sale and purchase of quality leads at prices determined by the market.

“We are thrilled to be rolling out a new lead category only a couple of months after our launch. We bring maximum liquidity to every category that we enter by employing our own state-of-the-art lead generation solutions, and through partnerships with other marketplaces. Together, we dramatically expand the reach of the Reply! marketplace and immediately tap into the broadest set of buyers and sellers.  We are delighted that Detroit Trading Company (, the largest lead exchange for auto finance, is involved.  Now, dealers and enterprise buyers, as well as lead sellers, can profit from a highly-efficient market for auto loan leads,” said Payam Zamani, Chief Executive Officer and Chairman of Reply! Inc. “By combining our two networks, we increase the opportunities for sellers to transact unsold leads and provide lead buyers unmatched control, choice, and ROI.”

Detroit Trading Company operates the world’s largest automotive lead exchange (Detroit Trading Exchange), with more than 350,000 automotive leads being traded on the Exchange each month. The Exchange, with over 300 automotive lead buyers and sellers, is the only marketplace where prices, quality, and relationships are all transparent.  It is the most efficient market for wholesale lead buyers and sellers. “Our partnership with will not only allow us to expand conversion, coverage, and pricing opportunities for sellers, but will also enable buyers to efficiently satisfy their demand for quality leads at market prices,” said Pete Bonner, Senior Vice President of the Detroit Trading Company.  “Reply!’s deep expertise and dealer networks in the auto industry, combined with our existing broad reach, greatly enhances the monetization opportunity that DTX represents to automotive lead sellers.”

About Inc. is the world’s most liquid online lead marketplace, offering the highest level of control.  Reply! believes it is time that businesses Go Beyond The Click™ and only pay for measurable results. It offers a marketplace that makes the process of buying and selling leads as easy as getting clicks from Google. Unlocking the potential of performance-based marketing and allowing everyone to profitably acquire prospects has always been the promise of online marketing, and Reply! is making that promise a reality for advertisers worldwide. The privately-held company was founded in 2001, and is based in San Ramon, California.



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