Fort Lauderdale, FL – AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, announced that its Edmunds.com Premier Dealer Program is now available to General Motors (GM) auto retailers. The program provides dealers with exclusive lead territories, top placement in Edmunds’ Dealer Locator, and over 100 dealer-branded advertisements throughout Edmunds.com driving the highest quality trackable phone calls, leads, branding and traffic to the dealer website.
“Edmunds.com’s Premier Dealer Program is an outstanding Internet branding program and a great way for GM dealers to generate high quality Web traffic and leads,” said Phil DuPree, president of AutoUSA. “I can’t think of a better opportunity for dealers who want to increase their online sales.”
Edmunds.com is one of the leading online resources for automotive information. Millions of consumers visit the site each month to shop for a vehicle. The Premier Dealer Program helps dealers more effectively reach auto buyers by prominently displaying the dealer’s brand throughout the portal, insuring the dealership receives top listing in searches and providing exclusive lead territories.
AutoUSA first launched the Edmunds.com Premier Dealer Program for non-GM dealer clients in 2006. Several months later, AutoUSA confirmed that there was a significant increase in lead quality and closing ratios amongst program participants. Dealers attributed the program’s overwhelming success to territory exclusivity and the portal’s popularity as a trusted source for vehicle reports, research, articles and comparisons.
GM dealers who sign up for the Edmunds.com Premier Dealer Program can take advantage of several marketing and branding opportunities that guarantee maximum exposure to targeted auto consumers, including:
Territory Exclusivity – One dealer per make per area. The territory assignments remain in place unless given up by the dealer.
Top Dealer Locator Placement – Guaranteed top placement in Edmunds.com’s Dealer Locator – even if there’s a competing dealer that’s closer. Once a dealer owns the top spot, it’s theirs exclusively. Includes a dealer endorsement by Edmunds.com.
Branded Advertisements – Over 100 branded advertisements throughout Edmunds.com on new and used car pages. Advertisements include an Edmunds Premier Dealer logo, trackable dealer phone number, two links to to the dealer’s Web site and a link to the dealer’s own Premier Dealer Web page
Premier Dealer Web page - An Edmunds.com-hosted dealer Web page that includes dealer logo, contact information, trackable dealer phone number, two links to dealer’s Web site, Edmunds message endorsing the dealer, lead form, map and driving directions.
“Edmunds has done a great job with this program. It’s one of the most cost-effective ways for a dealer to extend their online presence to purchase-ready auto consumers,” said DuPree.
Auto retail veteran and F&I products expert Paul McCarthy has joined AUL Corp. as vice president of national sales.