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Dealer Ops Announces EasyLaunch for Flawless Transition to New Websites

Burlington, VT –, the leading provider of online marketing solutions for the automotive industry, recently announced EasyLaunchSM, a dedicated world class process for automotive dealers that speeds the transition from an old website to a new one. EasyLaunch virtually eliminates concerns associated with switching vendors such as site down time, technical problems, or lost website traffic and leads.

“Our process has been perfected over the last ten years during which we’ve launched more than 5,000 websites,” said Rick Gibbs, chief technology officer for

“We were very nervous about flipping the switch because I had heard stories from other people about how their site had been down for days or had technical problems,” said Gregg Berkowitz, Internet director for Park Avenue Auto Group in New Jersey ( “But handled the transition really well; in fact it was pretty much flawless.”

Each customer is assigned an EasyLaunch team that includes the Regional Sales Director, Project Manager, dedicated Account Manager and Creative Designer (if the customer chooses additional custom design work). The team conducts an in-depth dealer prep and launch survey that outlines the dealer’s current needs, then creates a process map that details instructions to achieve a fast and effortless new site launch.

The EasyLaunch process also provides dealers with the following benefits:

  • Expert SEO Team.’s SEO consultants work with the site designer to keep current organic traffic levels consistent and growing after a new site launch.
  • World Class Training.  Online video training and weekly live training classes allow dealership employees to login whenever it’s convenient for them, increasing overall participation and performance during the transition.
  • Power To The Dealer newsletter and Driving Sales ( online network. All customers have access to these valuable informational sources for continued learning and development.

Founded in Burlington, VT in 1997, is the leading provider of online marketing solutions to the automotive industry. offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use than any other vendor. For the last several years, dealerships across the country have voted for as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly’s Dealers’ Choice Awards.’s suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.



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