Burlington, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, recently announced EasyLaunchSM, a dedicated world class process for automotive dealers that speeds the transition from an old website to a new one. EasyLaunch virtually eliminates concerns associated with switching vendors such as site down time, technical problems, or lost website traffic and leads.
“Our process has been perfected over the last ten years during which we’ve launched more than 5,000 websites,” said Rick Gibbs, chief technology officer for Dealer.com.
“We were very nervous about flipping the switch because I had heard stories from other people about how their site had been down for days or had technical problems,” said Gregg Berkowitz, Internet director for Park Avenue Auto Group in New Jersey (www.parkavebmw.com) “But Dealer.com handled the transition really well; in fact it was pretty much flawless.”
Each Dealer.com customer is assigned an EasyLaunch team that includes the Regional Sales Director, Project Manager, dedicated Account Manager and Creative Designer (if the customer chooses additional custom design work). The team conducts an in-depth dealer prep and launch survey that outlines the dealer’s current needs, then creates a process map that details instructions to achieve a fast and effortless new site launch.
Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
Remarketing by Element has joined the NIADA’s network of National Member Benefit partners and will offer prime lane placement, among other benefits, to the dealer association’s members.