Fort Lauderdale, FL – AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, today announced a 17.6% increase in truck leads and 11.9% drop in car leads for 3rd Quarter, 2008.
“Truck leads decreased when gas prices shot up during the 1st and 2nd Quarter of 2008. Now that fuel costs are have declined, we’re seeing more truck inquiries,” said Phil DuPree, president of AutoUSA.
Despite the increase, truck lead volume, which includes Large Pickup, Large SUV, Small Pickup and Small SUV leads, is still down 26% YTD, driven by a fall-off in lead volume from Small SUVs (-33.6%) and Large SUVs (-27.9%).
The lead decrease in the car category of CUV, Large Car, Luxury Car and Middle Car brought total volume back to beginning of the year figures. The stop-loss was Small Car leads, up 20.6% since January. All other car leads were down YTD, including a large drop in CUVs at –14.6%.
Car lead market share, which was 82.9% in January, and grew to 89.1% in June, dropped back to 85.5% in September.
Conversely, trucks market share shrank in June (from 12.4% to 7.0%), and rebounded in September (10.0%), reflecting the stabilization of gas prices, which drew some consumers back into the trucks market.
AutoUSA provides leads to more than 4,000 dealers nationwide from a partnership network that includes leading automotive web sites including Edmunds.com, Kelley Blue Book, MSN Auto, Yahoo! Autos, AOL and AutoVantage.
Gemspring Capital has acquired Bobit Business Media, home of Agent Entrepreneur, Auto Dealer Today, F&I and Showroom, and P&A magazines.