Regardless of website vendor, dealers can take advantage of the next generation search solution that delivers relevant traffic, higher conversion rates and first party leads at an average cost of $8
Burlington, VT -- Dealer.com, the leading provider of online marketing solutions for the automotive industry, announced November 10, 2008, the release of its next-generation search marketing platform, TotalControl DOMINATOR™ (TCD) to all dealerships, regardless of which vendors are hosting their websites. Now, TCD can be fully integrated into any dealership’s website solution, allowing dealers to easily and instantly create and manage the most effective search campaigns in the market.
“Most search marketing solutions are nothing more than humans running the consumer interfaces to search engines, but TotalControl DOMINATOR is completely class-leading and unique to the market,” said Mark Bonfigli, president and CEO of Dealer.com. “TCD has a ‘big brain’ that automatically creates optimal search terms, ad units and bidding strategy based on seven years of collected data and millions of search dollars spent on behalf of clients.”
TCD has been proven to increase relevant traffic, conversion rates and delivers an incredible ROI with average lead costs of just $8. In addition, the TCD ‘brain’ includes advanced features that no other search marketing solution offers, such as:
For example, compare the search term “2008 Ford Mustang” which gets fifty clicks, with the term “Ford Mustang windshield wiper,” which gets 1,000 clicks. At equivalent conversion rates, the value of selling a car is much higher than that of selling a wiper. But blind search engine optimizers don’t know that and would bid up the term with “windshield wiper” in it. However, TCD’s Smart Bidding “brain” knows the difference, because it connects the click expense directly to measurable revenue.
One challenge many Internet dealers face is keeping their SEM ads current to what is in their inventory. It’s difficult enough to update inventory listings daily, let alone having to notify an SEM vendor or spend time creating new SEM ads. With TCD, this is no longer a problem. Every night, TCD automatically updates a dealer’s SEM campaign strategy based on inventory feeds it receives from a dealership’s system. This greatly reduces wasteful spending and translates into extremely efficient and targeted ad spending
Call Tracking and Recording
Integrated Lead Management
Automatic Refreshing of Ad Content
Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
Remarketing by Element has joined the NIADA’s network of National Member Benefit partners and will offer prime lane placement, among other benefits, to the dealer association’s members.